11 decks below, from companies that actually closed the round. They raised between $80K and $135M, with a median of $650K. The decks span 2012 to 2020.
Most are Seed decks (8 of 11), 4 on an App model, 5 selling B2C. Each entry carries the round, the investor and the year, so a deck can be read against what it was asking for.
Baby 2 Body
Baby2Body is a program that provides personalized health and fitness solutions for pregnant women and new mothers.
Details of the startup:
Business model: App
Customer: B2C
Year: 2017
Round: $760K
Amount raised: $760K
Investor: Accelerator
See more details here
Biomarker Labs
Biomarker is a mobile app that helps you measure and monitor health, fitness, and diet progress.
Details of the startup:
Business model: App
Customer: B2B
Year: 2017
Round: Undisclosed
Amount raised: Undisclosed
Investor: Undisclosed
See more details here
Blue Wire
Blue Wire is a network of podcasters who cover the local sports scene in cities across the U.S.
Details of the startup:
Business model: Other
Customer: B2C
Year: 2020
Round: $135M
Amount raised: $135M
Investor: VC
See more details here
ELXR
ELXR is a personalized cloud sports club that aggregates all your sports data in one place, giving you actionable insights and delivering personalized experiences across your devices.
Details of the startup:
Business model: App
Customer: C2C
Year: 2018
Round: Undisclosed
Amount raised: Undisclosed
Investor: Undisclosed
See more details here
Fanatiz
Fanatiz is a sports streaming platform with live and on-demand sports channels.
Details of the startup:
Business model: SaaS
Customer: B2B2C
Year: 2020
Round: $10M
Amount raised: $10M
Investor: Undisclosed
See more details here
Fittr
Fittr designs your workout plan so you’re never bored. Choose what equipment you have, the time you have available, and keep track of your favorite moves. Your unique, personalized experience helps to push you further than you thought possible.
Details of the startup:
Business model: App
Customer: B2C
Year: 202
Round: $2M
Amount raised: $2M
Investor: Accelerator
See more details here
Gymhit
GymHit is a tech company providing workflow automation for fitness businesses.
Details of the startup:
Business model: SaaS
Customer: B2B
Year: 2015
Round: $650K
Amount raised: $650K
Investor: VC, Accelerator
See more details here
Mars Reel
Mars Reel Media helps high schools and amateur sports organizations capture memories for a lifetime through video. From basketball to cross country, soccer to softball, and everything in between.
Details of the startup:
Business model: Marketplace
Customer: B2C
Year: 2015
Round: $125K
Amount raised: $125K
Investor: VC, Angel Investors, Corporate
See more details here
Peloton
Peloton combines real-time and on-demand studio classes taught by elite instructors into a network of fitness content that makes it easy to find, follow, and complete high-intensity workouts and earn bragging rights.
Details of the startup:
Business model: E-commerce, Subscription
Customer: B2C
Year: 2012
Round: $400K
Amount raised: $400K
Investor: Corporate
See more details here
Sideline Swap
SidelineSwap is an online marketplace that helps thousands of users buy, sell, and trade sporting goods.
Details of the startup:
Business model: E-commerce, Marketplace
Customer: C2C
Year: 2014
Round: $80K
Amount raised: $80K
Investor: VC
See more details here
YogaTrail
Yogatrail is an online platform that allows you to discover your favorite yoga classes and studios, book your appointments, read reviews, and connect with other like-minded yoga practitioners.
Details of the startup:
Business model: Marketplace
Customer: C2C
Year: 2015
Round: $320K
Amount raised: $320K
Investor: VC, Angel Investors
See more details here
How to use these
Read them against your own raise rather than as templates. Match the deck whose round size and stage are closest to yours, then look at what it chose to prove first — the order of the argument matters more than the design.
The spread is the part worth noticing: the largest raise here is 1688x the smallest. Decks are not interchangeable across that range. A deck asking $80K is proving it can start; one asking $135M is proving it can scale, and the slides carry different weight.
The full library holds 492 decks filterable by sector, stage, round size, business model and customer type: browse the library. To get a read on your own deck, the analyzer returns the verdict five investors would give it.