17 decks below, from companies that actually closed the round. They raised between $125K and $40M, with a median of $1M. The decks span 2008 to 2022.
Most are Seed decks (8 of 16), 7 on an E-commerce model, most selling B2C. Each entry carries the round, the investor and the year, so a deck can be read against what it was asking for.
Althea
Althea is a Korean e-commerce that provides the latest beauty products, trends and lifestyle to consumers in Southeast Asia.
Details of the startup:
Business model: E-commerce
Customer: B2C
Year: 2016
Round: $3.5M
Amount raised: $3.5M
Investor: VC
See more details here
Babylist
Babylist is a baby registry that helps parents get everything they need for their newborns.
Details of the startup:
Business model: E-commerce
Customer: B2C
Year: 2013
Round: $650K
Amount raised: $650K
Investor: Undisclosed
See more details here
Cladwell
Cladwell is a personal styling service for the creative and adventurous.
Details of the startup:
Business model: App
Customer: B2C
Year: 2017
Round: $1M
Amount raised: $1M
Investor: VC
See more details here
Enchanted Diamonds
Enchanted Diamonds is an e-commerce platform that provides customers with personalised engagement rings.
Details of the startup:
Business model: E-commerce
Customer: B2C
Year: 2013
Round: Undisclosed
Amount raised: Undisclosed
Investor: Undisclosed
See more details here
Fynd
Fynd is a fashion-focused e-commerce platform that helps you discover great brands at the best prices.
Details of the startup:
Business model: Marketplace
Customer: C2C
Year: 2008
Round: $500K
Amount raised: $500K
Investor: Corporate
See more details here
Glambot
Glambot is the online destination for rare, pre-loved designer fashion items.
Details of the startup:
Business model: E-commerce
Customer: B2C
Year: 2015
Round: Undisclosed
Amount raised: Undisclosed
Investor: Undisclosed
See more details here
GlamST
GlamST uses AR technology to help beauty brands attract and retain their customers.
Details of the startup:
Business model: SaaS
Customer: B2B2C
Year: 2016
Round: Undisclosed
Amount raised: Undisclosed
Investor: Undisclosed
See more details here
Italist
Italist is used by the world’s biggest luxury brands to source and purchase items at scale, ensuring that the most desirable items are available before they sell out.
Details of the startup:
Business model: E-commerce
Customer: B2C
Year: 2014
Round: $500K
Amount raised: $500K
Investor: Undisclosed
See more details here
Kitterly
Kitterly creates fun and unique craft kits, simplifying the process and empowering consumers to find a craft that fits their needs.
Details of the startup:
Business model: E-commerce
Customer: B2C
Year: 2019
Round: $850K
Amount raised: $850K
Investor: Corporate
See more details here
Manpacks
Manpacks is a men’s subscription service delivering underwear, razors, shaving supplies, condoms, and other essentials to customers' doorsteps.
Details of the startup:
Business model: Marketplace
Customer: B2C
Year: 2011
Round: $500K
Amount raised: $500K
Investor: Undisclosed
See more details here
Mayvenn
Mayvenn enables stylists to sell products directly to clients without incurring any upfront costs.
Details of the startup:
Business model: Marketplace
Customer: C2C
Year: 2015
Round: $10M
Amount raised: $10M
Investor: VC, Angel Investors
See more details here
Sharesomestyle
Boon + Gable, previously known as Sharesomestyle, was a personal shopping service that sent clothing and accessories to customers’ doors every month.
Details of the startup:
Business model: App
Customer: B2C, C2C
Year: 2016
Round: $2.5M
Amount raised: $2.5M
Investor: VC
See more details here
T&J Designs
T & J Designs is an online trend clothing and accessories store that brings the latest/hottest fashion with famous brands at affordable prices.
Details of the startup:
Business model: E-commerce
Customer: B2C
Year: 2016
Round: $125K
Amount raised: $125K
Investor: Undisclosed
See more details here
Three Ships Beauty
Three Ships Beauty is a vegan skincare brand on a mission to create effective, natural, and affordable beauty products.
Details of the startup:
Business model: Other
Customer: B2C
Year: 2021
Round: $1M
Amount raised: $1M
Investor: VC, Angel Investors
See more details here
Totspot
Totspot is a mobile marketplace that enables buyers to resell their designer kids’ clothes online to other moms.
Details of the startup:
Business model: Marketplace
Customer: C2C
Year: 2014
Round: $1.8M
Amount raised: $1.8M
Investor: VC
See more details here
Verishop
Verishop is a premium lifestyle retailer that provides everyday luxury in fashion, beauty, home, and other areas.
Details of the startup:
Business model: Marketplace
Customer: B2C
Year: 2022
Round: $40M
Amount raised: $40M
Investor: VC
See more details here
Villoid
Villoid is the ultimate fashion app, providing users with a one-stop shop to find the latest products, be inspired by the latest trends, and share their style with the world.
Details of the startup:
Business model: E-commerce
Customer: B2C
Year: 2016
Round: $125K
Amount raised: $125K
Investor: Angel Investors
See more details here
How to use these
Read them against your own raise rather than as templates. Match the deck whose round size and stage are closest to yours, then look at what it chose to prove first — the order of the argument matters more than the design.
The spread is the part worth noticing: the largest raise here is 320x the smallest. Decks are not interchangeable across that range. A deck asking $125K is proving it can start; one asking $40M is proving it can scale, and the slides carry different weight.
The full library holds 492 decks filterable by sector, stage, round size, business model and customer type: browse the library. To get a read on your own deck, the analyzer returns the verdict five investors would give it.